Touch point of sale of the iPad, “POS” screen combines the best experiences of online shopping outlets, brick and mortar, managing customer relationships and unique expertise of consultants detail. The CIO of Urban Outfitters, Calvin Hollinger said during an analysts that the retailer had bought his last checkout and only buy Apple iPads with POS meeting. The IOC said that the Apple iPad POS costs only one-fifth as much as a computerized cash register that “could be turned on a pivot to the customer that their personal data may enter and use it as a gift registry and so on.” The iPad POS can be parked at a fixed location, several fixed locations or transported by an employee of detail in the store.
The cost of a cash register and peripherals ranges $ 300-1000, while the cost is $ 300-500 a cost wireless Apple iPad. The least expensive option is to download to a smartphone and buy the POS application a portable reader for free and pay a provider of merchant card charged 1-3 percent each scan credit card. IPad POS technology can even allow retailers brick and mortar to a low level of stocks or strategy to take “demo” on par with the retail cost on the bottom line. The main advantage of the iPad POS is that the device is mobile, optimizes space and provides access to real-time data stored in the cloud, and product information on the Internet. More specifically, the iPad POS provides:
• Access to the cloud, product information, customer history, inventory in real time and fast customer service to a touch screen convenient source. In addition, the iPad POS software gives the retailer real-time sales and inventory reports that can be viewed anywhere. For example, the owner of a small coffee shop on the beach with an iPad tracking sales on a real-time basis, while taking in the sun.
• The possibility of the customer data for customer relational management “CRM” software company, including personal e-mail client, preferences and buying history in which the retailer can send special offers to easily collect or sell gift certificates.
• Either a printed receipt at the store or a confirmation e-mail sent to the customer who can save the receipt and digitally enhance the customer experience and customer loyalty happy.
• Improved customer experience. The low cost, low footprint features of the Apple iPad POS makes more space to store the goods and more places to customer sites to monitor and reduce waiting times. For example, a customer that the product they want that in contrast to the color they want, or other characteristics can now be met by the IPAD POS which product information in real-time can be found. The iPad authorized employee detail can quickly let the customer the product they want in the color they want and encourage them to buy by offering pick later in the store, immediately find another store or home delivery.
Wal-Mart is known for its technology to act on their own data that customers actually want to manage the distribution of inventory and deliver the position of workers customer wants. Competitive advantage information iPad POS technology promises to provide the same benefits to the brick and mortar retailers that Walmart is known for. Cloud computing POS iPad users to real-time information collected from the sale receives per product per hour per employee. The computer according to “Wired” sign be interrupted, the data can be consolidated and uploaded to the server, which can lead to poor waiting for customers on the other side. On Sun The iPad POS data sources clouds and cybersecurity an organization dedicated while server-based organization data and cyber security itself must manage.
In short, the iPad POS offers a wide range of personalization, mobility, convenience, space optimization and cost data in real time to the sale and management of assistance to boost a better decision. For example, an analysis of sales per hour like in a bad mood, if an employee is often not record sales compared to their colleagues who were often reported sales. Bricks and mortar retailers have struggled with online competitors at low prices. The iPad POS offers much promise for brick and mortar retailers who are watching their enterprise value shrink due to the lower prices through online sales. The iPad POS with proper guidance, analysis of real-time reporting and management could bring greater equality and the value of the company that the risk of theft is reduced in online retail closer to their competitors.